After spending time working on Snappy’s email marketing and web assets and visiting several stores to observe the team and their connection with customers, it became clear that there was a disconnect between the in-store experience and the brand’s online presence. The current website features cold, dated imagery dominated by grey tones, which didn’t reflect the vibrant, energetic atmosphere found in-store.

What stood out during the visit was Snappy’s diverse customer base ranging from trendy London mums looking for custom framed prints to creative art students. The vibe was cool, current, and full of personality something the existing website completely missed. The stores themselves showcased bright, colorful photography all over the walls, so incorporating vivid imagery into the rebrand was an obvious step in the right direction.

Another major change was embracing a "less is more" mindset. We asked important questions: Do we really need this many images? Will long blocks of copy engage online visitors, or can we communicate more effectively with concise text, impactful visuals, and well-placed buttons? The goal was to make the site more user-friendly and visually engaging.

Finally, we addressed the homepage structure. In the old design, critical information like how to order online was buried far down the page. Given that Snappy operates as a franchise and customers need to follow a process to order through their local store, this information needed to be front and center. We moved it above the fold to reduce confusion and ensure new users had a clear, guided path from the start.