Getting Personal.co.uk Digital ReBrand.

This was such an enjoyable brand to refresh. The previous identity, with its bright orange tones and cheerful smiley icon, had served its purpose for many years, but like many brands, it eventually outgrew that look and began to feel dated.

After reassessing the brand’s target audience, it was clear that a major transformation was needed. The updated color palette played a key role in redefining the brand’s presence, instantly replacing the cold grey tones with a warmer, more inviting aesthetic. Thoughtfully styled product photography, engaging lifestyle imagery, and cohesive banner designs helped rebuild trust and emotional connection with the audience, giving the brand a fresh yet authentic feel.