GettingPersonal.co.uk - Blog re-design.

As part of the blog redesign project, I focused on creating a cleaner, more user-friendly homepage and template that aligned with the brand’s visual identity. The new approach placed a stronger emphasis on copy, improving readability and SEO potential to help increase visibility on Google. I introduced flexible content modules to streamline content management and speed up future page builds, while also ensuring the design was fully responsive across all devices. Accessibility was a key consideration, with updates to contrast, font sizing, and alt text to make the content more inclusive. I also enhanced the internal linking strategy to boost engagement and reduce bounce rates, and integrated branded visuals throughout to maintain consistency. Strategically placed CTAs and newsletter signups were added to support lead generation, and performance optimisations such as reduced image sizes and cleaner code helped improve site speed and overall user experience.